First milestone

Many companies talk about business milestones, and we had our real breakthrough when we started a collaboration with the Hemtex chain. The Friendly Home was the chain's first fragrance supplier, and together with Hemtex's purchasing department, we developed a product series that, to everyone's delight, became a great success. The products were sold for several years in all Hemtex stores in Sweden and Finland, but when the chain was sold to new owners outside Sweden after a few years, the collaboration unfortunately ceased. By this point, we had gained increased expertise in volume production, which laid the foundation for our larger-volume private label production.